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How to Create Business From a Blog
This post was a request from Eric. How to Create Business from a Blog First, let’s agree that there are many ways to create business from a blog. I’ll cover a handful to start. You’re very welcome to...
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How to Reach and Influence Prospects
This was requested by GirlPie We talk about how social media like blogs and podcasts and social networks will help us grow our business, and yet, there are several ways in which we’re hampered. Some of...
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What I Want PR and Marketing Professionals To Know
Since quite a number of people who swing by my blog are either in marketing or public relations, I wanted to address you specifically for a moment. I’m writing to you as part of this new version of...
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Remember Blogging and Podcasting
Some days, it feels like more and more people have abandoned their regular blogs and podcasts and have run off to tools like Twitter and Friendfeed. I just stopped by a friend’s blog, worried that I...
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How Content Marketing Will Shake the Tree
Content marketing, in my definition, is the ability to produce useful and entertaining information that is worthwhile on its own, but that might also be useful towards a sale or subsequent action. For...
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Write Your LinkedIn Profile for Your Future
I was speaking to one of the best upcoming tech bloggers the other day about LinkedIn, and how I view it. To me, LinkedIn isn’t a place to dump a snapshot of where you’ve been. It’s an opportunity to...
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Consider a Marketing Funnel
Brian Carroll gave some interesting advice in an interview with Chris Coch at ITSMA. He talked about creating a marketing funnel, and how this differed from a sales funnel. In brief, his interview...
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Content Networks and Storefronts
Back in May 2006, I wrote that content networks are the new blogs. With all kinds of great information out on the web, I posited that people would start needing aggregations of content. Though many of...
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How to Do More With Less Time
You need better time management. You’re looking for time saving tips. Whether you’re in a huge organization, a team of 30, or a solo practitioner, it’s fairly guaranteed that you’ve got more work to...
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Creating Honest Content Marketing
Content marketing has an opportunity, should you decide to take it. Instead of going the route of old marketing, you who create content with the intent of building business relationships could try...
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